Marketing Homes is Like Marketing Brands

"I don't just list properties - I create engaging campaigns that get traction."

Every Home Has a Story

My background in advertising and production taught me how to think like a marketer: every project is about audience, emotion, and message. That same approach drives how I sell homes today — crafting campaigns designed to get attention, create connection, and stay relevant in a fast-moving market.

Scroll down to see how creative storytelling and strategy can turn real estate marketing into something unforgettable.

Get Their Attention

In advertising, the first job is to get attention — without it, nothing else happens.

I design listing videos that hook viewers within seconds. Lighting, pacing, and music all work together to make people stop scrolling and start imagining themselves in the home. It’s not about gimmicks — it’s about thoughtful design that stands out in a crowded feed.

Relevance Drives Results

Before real estate, I spent over 15 years in advertising, music, and start-ups — shaping campaigns for brands like Toyota and Dr. Martens, developing a show concept for MTV, and licensing artists’ music to Cadillac and ABC. That work taught me how to find the emotional thread that connects people to an idea — and how to tell stories that move them to act.

In marketing, relevance is everything — it’s when the right story meets the right audience at the right time. My goal is to create that moment for every home I represent.

Instead of producing standard tours and hoping they stand out, I build a story around each property — capturing the details, moments, and energy that make it unique. Every element — from tone and design to timing and placement — is crafted to position your home as the most relevant choice in the market.

Connection Matters

Good marketing makes you look. Great marketing makes you feel.

Buyers aren’t just purchasing homes — they’re searching for belonging. Connection happens when a story, image, or song makes that feeling real.

My background in music and media helps me create that emotion — turning property videos into stories people remember and want to step into.

The Power of Social Media

Social media is where today’s real estate stories unfold.

I use it to give each listing maximum exposure through targeted videos, storytelling, and local engagement — reaching the right buyers faster. And because most real estate marketing takes itself way too seriously, I like to keep things real. A little humor and creativity help my videos stand out, make people smile, and keep your home memorable and shareable.

Creating a sense of place through soundtrack and pacing.

Evoking warmth and belonging through storytelling shots.

Why It Works

When you combine attention, connection, and relevance, you create momentum — the kind that sells homes.

My experience shaping campaigns for national brands translates directly to real estate marketing. The result is creative, strategic storytelling designed to make your home stand out and sell smart.

Every property tells a different story — sometimes that means highlighting lifestyle, and sometimes it means diving into what makes a place truly one-of-a-kind. This video is a great example: a real listing that combined a 40-acre horse property with a working cannabis business. Part listing, part documentary, it captures the spirit and complexity of the property in a way traditional marketing never could.

Selling is About Telling the Right Story

Attention > Connection > Relevance

Whether you’re planning to sell soon or just exploring what’s possible, I’d love to show you how thoughtful marketing can elevate your home’s story.

No pressure — just solid information.

Let's Connect!